Marketing is a fashionable term. The sales manager becomes a marketing vice president. But a gravedigger is still a gravedigger even when it is called a mortician - only the price of the burial goes up. - Peter Drucker
Business has only two basic functions-marketing and innovation. - Peter Drucker
The computer is a moron. - Peter Drucker
In all recorded history there has not been one economist who has had to worry about where the next meal would come from. - Peter Drucker
Management is doing things right; leadership is doing the right things. - Peter Drucker
Management by objectives works if you first think through your objectives. Ninety percent of the time you haven't. - Peter Drucker
Almost everybody today believes that nothing in economic history has ever moved as fast as, or had a greater impact than, the Information Revolution. But the Industrial Revolution moved at least as fast in the same time span, and had probably an equal impact if not a greater one. - Peter Drucker
Innovation is the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth. - Peter Drucker
Stock option plans reward the executive for doing the wrong thing. Instead of asking, 'Are we making the right decision?' he asks, 'How did we close today?' It is encouragement to loot the corporation. - Peter Drucker
Plans are only good intentions unless they immediately degenerate into hard work. - Peter Drucker
"Management" means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and superstition, and of cooperation for force. . . - Peter Drucker
So much of what we call management consists in making it difficult for people to work. - Peter Drucker
There is nothing so useless as doing efficiently that which should not be done at all. - Peter Drucker
The only things that evolve by themselves in an organization are disorder, friction and malperformance. - Peter Drucker
Successful innovators are..not risk-focused; they are opportunity focused. - Peter Drucker
Unless commitment is made, there are only promises and hopes... but no plans. - Peter Drucker
Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard. - Peter Drucker
The most important thing in communication is to hear what isn't being said. - Peter Drucker
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn. - Peter Drucker
One either meets or one works. - Peter Drucker
When a subject becomes totally obsolete we make it a required course. - Peter Drucker
We know nothing about motivation. All we can of is write books about it. - Peter Drucker
Long-range planning does not deal with future decisions, but with the future of present decisions. - Peter Drucker
The most important thing in communication is hearing what isn’t said. - Peter Drucker